Gucci and Chatsworth, two different worlds brought together by one single cultural facet. Indeed, the luxury fashion House will be supporting the slew of events to be hosted at the famous historic house for the next three years, in particular one major exhibition exploring fashion and style, from March till the end of October 2017.

Creative Director Alessandro Michele’s love for the British culture has pushed him to explore the matter further, making Chatsworth a “natural partner” for Gucci. Following this fruitful partnership, Gucci shot its cruise 2017 collection advertising campaign at the very same cultural hub, a place where the British culture is best harnessed. And to top it all off, Vanessa Redgrave, the celebrated English actress who happens to be present in the campaign as well, took over the Gucci snapchat account onset of the shoot at Chatsworth.

Looks like Gucci is going British this season!