Fashion

How Campaigns Make You See

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Aigner’s Fall/Winter 2016-2017 campaign starring Iris Apfel and Toni Garrn
 

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Aigner’s Fall/Winter 2016-2017 campaign starring Iris Apfel and Toni Garrn
 

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Ferragamo MINI’s campaign for its exclusive capsule collection, Pitti Bimbo
 

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Ferragamo MINI’s campaign for its exclusive capsule collection, Pitti Bimbo

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Chloé‘s Fall/Winter 2016-2017 campaign shot in Puglia, Italy by the American photographer Theo Wenner

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Chloé‘s Fall/Winter 2016-2017 campaign shot in Puglia, Italy by the American photographer Theo Wenner

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Tod’s new Fall/Winter 2016-2017 advertising campaign, Timeless Icons

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Tod’s new Fall/Winter 2016-2017 advertising campaign, Timeless Icons

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The Mulberry Winter ’16 campaign captured by Coco Capitán

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The Mulberry Winter ’16 campaign captured by Coco Capitán

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Zadig & Voltaire’s Fall Winter 2016-2017 campaign shot in a Parisian apartment

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Zadig & Voltaire’s Fall Winter 2016-2017 campaign shot in a Parisian apartment

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My Burberry Black campaign shot by Photographer Mario Testino

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With each month, comes a big package of savvy campaigns, destined to bring brands to new fashionable helms. Fortunately so, the world we live in counts solely on these tidbits to make us see what we’re unaware of: the wondrous world of fashion-meets-media. Believe it or not, there was a time where the media was non-existent and brands would solely count on word-of-mouth. But long gone are those days and it's a great time to be alive!

As campaigns conjure a whole lot of glamor out of thin air, we’re inviting you onto a wonderful journey that begins with mystery and ends in style. The Photo Gallery, right this way…

 

Cindy Menassa