In today’s celebrity culture, success is no longer measured solely by box office hits or platinum records. The new mark of influence is ownership – building a brand, shaping an industry, and leaving a legacy that outlasts the spotlight. Beauty, fashion and jewelry have become prime playgrounds for celebrity entrepreneurs, and some stars are doing it with surprising depth, vision and authenticity.

Photo Courtesy of Fenty Beauty

Fenty Beauty, Savage x Fenty & FENTY by Rihanna

Rihanna’s business empire began with a bold beauty statement: inclusivity. With Fenty Beauty, she launched 40 shades of foundation in 2017, forcing the industry to reexamine its narrow definitions of beauty. The success was meteoric, helping her redefine what a celebrity beauty brand could look like.

Then came Savage x Fenty, a lingerie label that celebrates all body types and identities, championing a message of empowerment through unapologetic self-expression. Rihanna even broke ground in luxury fashion with FENTY, an LVMH-backed label – making her the first to bring Caribbean flair and cultural representation to an LVMH Maison.

Photo Courtesy of Victoria Beckham

Victoria Beckham Beauty & Fashion by Victoria Beckham

From Posh Spice to polished powerhouse, Victoria Beckham made a seamless transition from pop culture icon to serious fashion designer. Her eponymous label is now known for clean lines, tailored silhouettes and timeless minimalism – a reflection of her own evolving style.

In 2019, she expanded into beauty with Victoria Beckham Beauty, a clean, cruelty-free line focusing on glowing skin, rich neutrals, and sustainable packaging. It's elegant, pared-down and deeply personal – much like the woman behind it.

Photo Courtesy of Rhode

Rhode Skin by Hailey Bieber

Hailey Bieber's Rhode skincare line may be young, but it’s already taken over Gen Z vanities. With a minimal product lineup – think peptide lip treatments and barrier-restoring serums – Rhode channels Hailey’s signature “glazed” aesthetic into skincare.

The brand is praised for its ingredient transparency and its sleek, Instagram-ready visuals. Rhode isn’t just about looking good – it’s about feeling hydrated, healthy and confident in your own skin.

Photo Courtesy of The Row

The Row & Elizabeth and James by The Olsen Twins

Mary-Kate and Ashley Olsen traded childhood stardom for quiet luxury, and their label The Row is now a critical darling. Known for its craftsmanship, exquisite tailoring and elevated basics, The Row has become synonymous with discreet wealth and fashion as art.

They also co-founded Elizabeth and James, a more accessible line that merges bohemian spirit with city-edge – proof of their dual sensibilities and smart segmentation in the market.

Photo Courtesy of Pharrell at the Louis Vuitton Men’s Spring-Summer 2026 Show

Humanrace, Louis Vuitton Menswear & Tiffany Titan by Pharrell Williams

Pharrell is no stranger to pushing boundaries. His skincare line Humanrace blends wellness with skincare in a genderless, universal philosophy – prioritizing routine, ritual and replenishment.

In fashion, Pharrell’s appointment as Men’s Creative Director at Louis Vuitton made headlines – and his debut shows are already being celebrated for infusing streetwear energy with Parisian luxury.

In jewelry, Pharrell also collaborated with Tiffany & Co. to launch a collection that never ceases to evolve – Tiffany Titan by Pharrell Williams.

With that being said, his legacy bridges music, fashion, jewelry and culture seamlessly.

Photo Courtesy of Cécred

Ivy Park & Cécred by Beyoncé

Beyoncé’s Ivy Park, in partnership with Adidas, fuses performance wear with street style and star power. From neon mesh to body-conscious silhouettes, it’s athletic wear made for both the stage and real life.

This year, she entered the beauty world with Cécred, a haircare brand rooted in heritage, science, and the celebration of textured hair. As with everything Beyoncé touches, it’s both a business and a statement.

What unites all these celebrity-led ventures isn’t just fame – it’s authenticity, cultural relevance and creative vision. These stars aren’t just lending their faces to campaigns; they’re shaping the products, narratives and values behind them. In doing so, they’re proving that celebrity influence can be more than a trend – it can build a legacy.

Article Written by Mirella Haddad