Breitling has introduced the Lady Premier, a refined new collection that reimagines the brand’s 1940s Premier Fantaisies watches for today’s women. With sculptural silhouettes, cascading diamonds, and dials in radiant ombré tones, Lady Premier embodies playful elegance and effortless confidence.

Breitling’s connection with women stretches back over a century – long before men traded pocket watches for wristwatches. In the 1940s, Willy Breitling elevated the chronograph into a style statement, even creating models designed specifically for women. His wife, Beatrice, became his muse, influencing a design philosophy that celebrated feminine strength and style. That legacy lives on today.

Available in 36 mm automatic and 32 mm SuperQuartz™ versions, Lady Premier features stainless steel, gold, or diamond-set cases. The 36 mm models offer gradient dials in Aubergine, Sage, Dove Grey and Chocolate with matching alligator straps, powered by the COSC-certified Caliber 10 automatic movement. The 32 mm editions introduce a new Chevron bracelet and dials in mother-of-pearl, Ink Blue, and Midnight Black, fitted with the Caliber 77 SuperQuartz™.

With responsibly sourced gold and lab-grown diamonds, the Lady Premier is as sustainable as it is stylish. As CEO Georges Kern notes, it’s “confident, feminine, and full of character – just like the woman who wears it.”