For Holiday Season 2025, Bvlgari unveils a radiant invitation: to celebrate together. Under a Roman starry night, the Maison transforms the festive period into a suspended universe of light, emotion and artistry – where authentic connections shine as brightly as its iconic creations.

Inspired by the timeless magic of the Eternal City, Bvlgari’s holiday narrative unfolds beneath an enchanted sky alive with movement and wonder. Laughter, warmth and Italian glamour bring families, friends and loved ones into a shared embrace, each moment captured as a precious memory. These luminous celebrations are embodied by a constellation of talents – Zita d’Hauteville, Kit Price, Jihoon Kim, Mike Quyen and Jasmine Tookes – brought together through the evocative lens of Bruno+Nico.

At the heart of the season, Bvlgari jewelry takes center stage in a vibrant interplay of heritage and modernity. From signature yellow gold to gemstone- and diamond-set designs, iconic collections including Serpenti, Divas’ Dream, B.zero1, Bvlgari Tubogas, Bvlgari Bvlgari and Bvlgari Cabochon invite stacking, layering and personal expression – each piece a timeless gift infused with emotion.

Celebration continues through the Maison’s emblematic watches, where Serpenti Tubogas and Serpenti Seduttori meet the contemporary elegance of Bvlgari Bvlgari, the sporty allure of Bvlgari Aluminium, and the architectural mastery of Octo Roma and ultra-thin Octo Finissimo.

Accessories sparkle with the Fireworks theme, while fragrance collections presented in festive gold boxes extend the art of gifting into the olfactory realm, crowned by the Allegra Countdown Calendar – an exclusive journey of seven surprises.

From immersive digital rituals to refined festivities at Bvlgari Hotels & Resorts, the season unfolds as a celebration of beauty, craftsmanship and the enduring joy of being together.