To celebrate the arrival of Jonathan Anderson’s collections for Dior, the House unveils a unique pop-up store at Dubai Mall. Immersive scenography reinterprets the iconic boxes from Dior’s first boutique, Colifichets, in a playful homage to the signature gray of 30 Montaigne and the precious cases housing the archives. Towering stacks of boxes fill the central space, spilling from shelves or forming off-kilter towers carried by mischievous bellboys that seem to defy gravity.

Within this lively setting, Jonathan Anderson’s Dior creations take center stage. Highlights include the reinvented Lady Dior, the Dior Book Tote embroidered with literary covers, the innovative Dior Bow bag, the Dior Normandie with its “CD” buckle, Dior Roadie shoes, and Dior Archie loafers. Blending heritage with a forward-looking vision, the installation reveals the emergence of a new Dior silhouette.

The pop-up will be open from 14 January to 22 March 2026, offering a fresh expression of creative audacity.

All Images Are Courtesy of Ahmed El Khouly