Soft Girl Makeup is taking 2026 by storm, and Benefit Cosmetics has everything you need to master the look. Defined by soft, flushed cheeks, radiant highlights, and naturally enhanced lips, this trend celebrates a feminine, balanced approach to beauty – perfected yet breathable.

The Soft Girl base relies on smooth, naturally flawless skin. Start with the POREfessional Foundation. It offers medium, buildable coverage in 30 shades, blurring pores while keeping skin comfortable and shine-free. Apply it with a damp sponge for a soft, diffused finish.

As for the cheeks, they take center stage with Crystah Blush, delivering playful, over-blushed warmth and dimension. Sweep it across cheekbones and the nose bridge for a dreamy effect.

Then, glow subtly with Glowlala Highlighter, tapping onto high points of the face for a lit-from-within radiance.

When it comes to the lips, they should be naturally flushed with Benetint in Raspberry, topped with SplashTint Skinny Dip for juicy, hydrated shine.

Soft Girl Makeup isn’t just a trend, it’s a movement. Benefit Cosmetics makes achieving this romantic, luminous aesthetic effortless and undeniably iconic.