Beauty

Benefit Cosmetics Unveils “Most Wanted” Icons for Everyday Beauty

A curated edit of must-have beauty staples.

Benefit Cosmetics introduces its “Most Wanted” lineup, a collection of bestselling icons designed to elevate everyday makeup routines. The selection highlights fan-favorite essentials across brows, complexion, and lashes.

Leading the brow category, Precisely, My Brow Pencil delivers natural, hair-like definition with 10 shades, while the 24-HR Brow Setter locks hairs in place with a flexible, long-wearing finish.


At the heart of the collection is Benetint, the brand’s original product launched in 1976, offering a lightweight, buildable flush for lips and cheeks, now available in classic, Raspberry, and Dark Cherry shades.


For skincare prep, The POREfessional Deep Retreat Clay Mask targets oil and impurities, while The POREfessional Primer returns with a new look, continuing to smooth pores and extend makeup wear.


Completing the lineup, Hoola Powder Bronzer delivers a natural matte glow, and BADgal BANG! Mascara provides bold, weightless volume in multiple shades.

The collection is available in boutiques and Sephora stores across the region.