Benefit Cosmetics expands its iconic brow range with the launch of Precisely, My Brow Detailer and Precisely, My Brow Wax, completing the Precisely, My Brow family first introduced in 2016. Known as the world’s leading brow brand, Benefit continues to focus on precision, control, and customizable results.

The bestselling Precisely, My Brow Pencil remains at the core, offering ultra-fine strokes, 12 shades, and a waterproof, smudge-proof formula for natural definition. The new Precisely, My Brow Detailer features a 0.8 mm tip designed for ultra-precise, hair-like lines, ideal for filling sparse areas. Meanwhile, the Precisely, My Brow Wax adds texture, color, and flexible hold for up to 12 hours, enriched with candelilla wax, jojoba oil, and shea butter.

Designed to be used individually or layered together, the trio allows for soft, natural looks or bold, sculpted brows. The collection is now available at Benefit Cosmetics boutiques and Sephora stores across the region and online.
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