Louis Vuitton has unveiled the LV Crayon, a new lip liner that marks the latest addition to La Beauté Louis Vuitton, the Maison’s growing beauty universe led by Creative Director of Cosmetics Pat McGrath.

Conceived as a tribute to the precision lip techniques McGrath has developed over more than two decades on the Louis Vuitton runway, the LV Crayon is a monogram flower-shaped lip liner designed to be worn with LV Rouge and LV Baume. The product combines high-performance wear with a featherlight, velvety texture intended to deliver long-lasting definition and comfort.

Every detail of the LV Crayon has been carefully considered, from its distinctive flower-shaped pencil designed by craftsman Konstantin Grcic to its black matte wood body, ombré color finish and gold monogram flower cap. As for the formula, it is enriched with peptides and designed to smooth, plump and revitalize lips while providing all-day wear, hydration and color fidelity.

The collection launches in 10 shades, ranging from natural nudes and rose tones to signature Louis Vuitton reds. To complement the launch, Louis Vuitton is also introducing a range of accessories, including a Lip Blending Brush, Beauty Sharpener, Beauty Pouch and Lip Pencil Case.