by Yalda Zacca
 
Gone are the days when super models dominate the magazines. From Kim Kardashian to Julia Roberts, more and more celebrities are representing fashion brands in advertising campaigns around the world.  
 
Designers are becoming best friends with reality TV stars and the stars are becoming fashionistas – i.e. the Riccardo Tisci and Kim Kardashian duo. Tisci, Givenchy’s Creative Director, is notorious for his celebrity fused Instagram account and Balmain’s 27-year old Creative Director, Olivier Rousteing is following suit. In fact, Rousteing’s Spring 2015 menswear campaign featuring Kanye and Kim Kardashian West made headlines before it even hit magazine stands thanks to Kardashian’s sneak peak, posted on her Instagram account.
 
Other brands are playing the same card more selectively. Céline’s latest campaign, for example, uses literary cool girl, Joan Didion. The 80-year old writer was the intelligent style icon of the ‘70s - one that we can certainly imagine being a muse of Phoebe Philo.  
 
To keep up, models are becoming celebrities in their own right via Instagram and other social outlets. A case in point is Cara Delevingne who shot to unimaginable global fame thanks to her millions of followers on Instagram.  
 
Undoubtedly, these campaigns have received unequivocal media attention with thousands of Instagram likes and millions of new followers. Here are the Spring 2015 celebrity ad campaigns that have made waves in the fashion sphere.

 


Kanye and Kim Kardashian West for Balmain Menswear
Photographed by Mario Sorrenti
Photo courtesy of balmain.com





Joan Didion for Céline
Photographed by Juergen Teller





Julia Roberts for Givenchy
Photographed by Mert Alas and Marcus Piggott
Photo courtesy of givenchy.com





Justin Beiber for Calvin Klein
Photgraphed by Mert Alas and Marcus Piggott
Photo courtesy of calvinklein.com





Madonna for Versace
Photographed by Mert Alas and Marcus Piggott
Photo courtesy of versace.com




Nicki Minaj for Roberto Cavalli
Photographed by Francesco Carrozzini
Photo courtesy of robertocavalli.com




Chloë Garce Moretz for Coach
Photgraphed by Mikael Jansson
Photo courtesy of coach.com





Ansel Elgort for Prada Menswear
Photographed by Crag McDean
Photo courtesy of prada.com





Ethan Hawke for Prada Menswear
Photographed by Craig McDean
Photo courtesy of prada.com





Joni Mitchell for Saint Laurent
Photographed by Hedi Slimane
Photo courtesy of ysl.com




 
Kit Harington for Jimmy Choo Menswear
Photographed by Steven Klein
Photo courtesy of jimmychoo.com

 


Jennifer Connelly for Louis Vuitton
Photographed by Bruce Weber