If you love scrolling through your Instagram feed, odds are you were probably wondering why celebrities were posing in front of Ancient sites in Rome. Well, here it is: it’s at the heart of Ancient Rome that Fendi’s Fall/Winter 2019-2020 Couture show took place, where the world’s biggest celebrities and fashion connoisseurs gathered to celebrate the House’s special bond with Rome.

And so, the collection entitled “The Dawn of Romanity” was unveiled at the Colle Palatino in a fabulous event that kicked off at sunset with a private cocktail and unraveled at the Temple of Venus and Rome. The 54-look collection was dedicated to the years of tenure of the late Karl Lagerfeld at the Roman luxury House and was hence a concrete example of Fendi’s fine craftsmanship and limitless creativity. Show-goers reveled in an exceptional experience, watching models walk on an ancient path and assisting in an exclusive dinner with Silvia Venturini Fendi and Serge Brunschwig, Chairman and CEO of the FENDI Maison.

“Bringing our couture to Rome is the best way to celebrate Karl Lagerfeld, FENDI and its city, a unique opportunity to express our roots, bold creativity and the highest savoir faire, which have always been part of the House's DNA. The Palatino Hill is a magical place, perfectly representing the values of FENDI, its tradition and its history. I am also very proud of the restoration of the Temple of Venus and Rome, thus continuing to support cultural heritage, not only of Rome and Italy, but of the whole world," says Serge Brunschwig, Chairman and CEO of FENDI.

As celebrities and relevant personalities from Catherine-Zeta Jones to Zendaya, Chiara Ferragni and so many more gathered to celebrate yet another successful Fendi show, and the event was truly one to remember.