She is bold, fearless and never misses the chance to flaunt her stylish vision. The Alexander McQueen woman makes a glorious appearance in a new ad campaign that doesn’t fail to channel her true self.

For Autumn/Winter 2020-2021, Alexander McQueen honors the woman who truly embodies the core values of the brand in a natural setting. Photographed by Jamie Hawksworth and art directed by M/M (Paris), the campaign features Anok Yai, Sora Choi and Jill Kortleve, as well as the brand’s latest reveals – its Fall/Winter ready-to-wear collection, eyewear collection and of course, the Story bag.