Imagine Urban Decay collaborating with a celebrated singer…How exciting would that be? Now stop imagining because it is really happening; the incredible beauty brand is collaborating with the talented singer and fashion entrepreneur Gwen Stefani.
Set to launch later this year, this collaboration is well on it way to making a huge momentum in the cosmetics scene. Being an edgy and ground-breaking cosmetics brand, Urban Decay showcases a range of eccentric products in award-winning packaging. It’s funky, feminine and exhilarating to its very core.
And since every edgy cosmetics brand needs an edgy collaborating partner, Gwen Stefani fit perfectly and beautifully the mold. The limited edition collection would be Urban Decay’s very first celebrity designer collaboration, where Chief Creative Officer and Founding Partner Wende Zomnir and singer Gwen Stefani worked closely in unison, focusing on all the details, from the shades to the packaging, spending countless of hours together to perfect the crafting of each and every product.
Having known each other for a long time and admiring each other for the work they have done, the two women took an a much innovative approach to take the beauty industry by storm.
Stefani stated “When Urban Decay came to me to collaborate, I immediately thought it was a perfect match. The way they’ve built their company is very similar to my aesthetic and approach. It’s all about creative self-expression, being strong and not being afraid to go outside of the box. Everyone in my life knows I absolutely love makeup. From a very young age, it was an artistic passion of mine. I actually used to be a makeup artist. I love wearing makeup and having so many ways to express myself through it. It’s my war paint. To be able to do a collaboration with people who get that concept and who are just as passionate about it is a dream come true. We’ve made and created products that I actually wear every single day. It’s the real thing. I’m obsessed with everything we’ve done, and I can’t wait to share it.”
As for Zomnir, she said “We’ve always been such huge fans of Gwen’s work over at UD. We’ve wanted to make this project happen for years, and finally it was the right time. We found a true partner in her, and it was amazing to channel her energy and creativity into these products. She truly represents the Urban Decay spirit.”
And it’s with great pleasure that Urban Decay is introducing the limited edition UD-Gwen Stefani Eyeshadow Palette, designed by the two super-women from scratch, from the case to the 15 must-have edgy shades. The case was actually inspired by Gwen’s undying love for black-and-white graphic prints and antique gold accents. The inside and outside of the box are tamed with a pop of hot pink, while the shades are mostly named after the singer’s songs.
The dashing collection will be launched on January 1st, so stay tuned!
Cindy Menassa
